How can the unnaturalness of cellular agricultural products be familiarized?: Modeling public attitudes toward cultured meats in Japan

Introduction This study aims to clarify how the unnaturalness of cellular agricultural products can be familiarized society, using case Japanese public's receptivity cultured meats. Perceived is a key factor in rejection emerging technologies. While past studies have examined explanatory factors involved public acceptance meats, relationships among multiple not been fully examined. Cultured meats and positively evaluated because they contribute future food sustainability, so trade-off between perceived sustainability significant issue for public. Method uses questionnaire survey with 2,000 respondents, which was conducted 2019. Using categorical data analysis approach, strongest were comprehensively searched attitudes toward eating habits, demographics, on. Results discussion The results indicated that showed strong power but awareness world famine problems increased meat, if degree respondents' concern moderate. animacy non-human life forms also associated may reflect cultural values. These suggest pathways overcoming disgust new technologies social implementation process.